Dear Ms. Barry:
Thank you for your recent correspondence regarding the alcohol policy at your local Dominick’s store.
Thank you for taking the time to bring this matter to our attention. We apologize that you were inconvenienced by our policy. Communication with our customers like you enables our continued improvement.
Please realize that our policy is in no way a reflection on you our valued customer. We continue to focus on partnering with our communities and local law enforcement to ensure that alcohol is not made available to underage purchasers. Our policies regarding identification are not meant to inconvenience a select group of our customers, but to make every effort to protect all of our customers, communities, and associates (who are personally liable for alcohol sales.)
You also expressed your concern regarding the quality of customer service provided by one of our associates at the checkstand in this regard as well as the checkout lanes at the store. We are sorry to hear that we are not meeting your expectations. It is not our intention to upset our valued customers, but to provide them with excellent customer service.
Your comments are important to us and have been forwarded to the Retail Operations Department as well as the Store Manager for further review and consideration. Thank you for your patience.
We are happy to know that you are otherwise satisfied with the overall atmosphere of the store. We continuously weigh options to provide the best shopping experience for our customers. Your appreciative comments will be shared with the staff.
If you would like to discuss this further, please reply to this email or call our toll free number at 1-877-723-3929 and reference contact I.D. 15040407. One of our associates will be happy to assist you.
We appreciate your business and look forward to seeing you soon. Thank you for shopping at Dominick’s.
Customer Service Center
to which I replied:
I appreciated a response to my comments, but I wish to know a little more about this policy.
Please realize that this Dominick’s is right near a local university and there is an influx of differing state IDs. Perhaps more communication would be beneficial to ensure that the client base is aware of limitations that will be placed on their purchases.
I was completely unaware of it up until my encounter this weekend, which is odd considering I am a frequenter of your store and to date have had no problem with purchasing alcohol.
I am interested to know when (date and year, if possible) that policy was implemented and why it is not being implemented at Dominick’s stores on a regular basis, and in that case, what is going to be done to ensure that it is implemented completely, both to save humiliation on your customers’ behalf and to save your employees from being bothered as they so obviously were.
I merely hope to save myself trouble again and to spare the emotions of some other unsuspecting customer.
I would like to see the policy if at all possible if it is available on the Web. (I looked on your website and couldn’t find anything.)
Thank you again for your attention and have a wonderful day,